Career
Marketing Manager
Own how a product or brand is positioned — strategy, campaigns, budget, team.
Median salary
$158K
$82K$239K
2022–2032 outlook
+6%
Average growthA day in the life
- 01Review campaign performance dashboards
- 02Brief creative on a new launch
- 03Cross-functional sync with sales and product
- 04Approve budget and channel allocation
What you'll actually do
- →Estimate demand for products and services
- →Develop pricing strategies
- →Initiate market research studies
Majors that lead here
Business & Management
Management Consultant, Investment Banker, Marketing Manager, Financial Analyst, Entrepreneur, Operations Manager, Brand Strategist, Corporate Recruiter, Accountant (CPA path), Supply Chain Manager
Communications & Media
Public Relations Specialist, Social Media Manager, Journalist, Content Strategist, Communications Director
Top colleges for this path
Pennsylvania State University
University Park, PA
55% acceptance
Grand Canyon University
Phoenix, AZ
78.9% acceptance
University of Central Florida
Orlando, FL
40.1% acceptance
University of Arizona
Tucson, AZ
86.1% acceptance
Pennsylvania State University-Main Campus
University Park, PA
60.6% acceptance
University of Alabama
Tuscaloosa, AL
80% acceptance
California State University-Fullerton
Fullerton, CA
90.5% acceptance
Columbia University
New York, NY
3.9% acceptance
University of South Carolina
Columbia, SC
68% acceptance
University of Tennessee
Knoxville, TN
78% acceptance
The University of Alabama
Tuscaloosa, AL
76.7% acceptance
The University of Texas at Arlington
Arlington, TX
79.9% acceptance
See how you stack up
Get your personalized match score for colleges strong in this path.