Find a college your family can actually afford.
Free college guidance. No upsell. Built by a parent, not a counselor.
Aid letter season
You got the aid letter. Here's what to do if it's not enough.
Compare offers honestly, write an appeal that gets results (~75% of appeals do), and check the merit aid you might have missed.
Free, forever. Login optional — only if you want to save your list.
How it works
Tell us about yourself
A quick, conversational wizard — not a form. Just the basics.
Get your research report
Specific to one college, one major, one student. Not generic matching.
Unlock your playbook
Insider moves, scholarship leads, and what to do right now.
Check off what's left
A grade-by-grade checklist — clubs, leadership, service, summer programs, tests, essays, deadlines. See exactly what to do.
The $15,000 counselor. Free.
Roadmaps. Essay coaching. Test prep strategy. Interview preparation. Financial aid guidance. Letter of recommendation strategy. A live application checklist.
Everything a private college counselor charges families $10,000 to $15,000 for — personalized to you, your target college, your timeline.
Leveling the playing field, one family at a time
Free to use. 100% independent.
Deep College Research
Specific research on any college + any major. Acceptance rates, costs, what admissions actually values.
Scholarship Finder
Federal, national, state, local, activity-based, and hidden auto-merit awards most families miss.
The Coach
Everything a $15K private counselor does — roadmaps, essays, test prep, interviews, financial aid — free.
Smart Compare
Side-by-side comparison of up to 3 colleges. Costs, outcomes, fit — all in one view.
Community College Gateway
The 2+2 transfer route: same degree, lower cost. A route some students take to reduce costs while earning the same degree.
Parent + Student Accounts
Shared dashboards, checklists, and deadlines. Both see everything. Work together.
Built for families who can't afford to get this wrong
2,942
colleges tracked
$50B+
annual aid landscape covered
100%
free to use
“Private counselors charge up to $15,000 for exactly what's here — for free.”
Research any college in minutes
Specific research for you, your college, your major — the work of a private counselor, in minutes.
Start your research
Two questions. That's all it takes.
Find the best colleges for any subject
Enter a subject and we'll rank the best colleges for you. Personalized to your profile.
Ranked by program reputation, affordability, graduation rate, and fit for you.
$50 billion in scholarships. Most families miss them.
Federal grants, national awards, state programs, auto-merit scholarships most families never know exist, and local community foundation awards with fewer than 50 applicants. We find them all.
Explore scholarships →From where they are today to where they're meant to be
Every budget. Every background. Every kid. Let's get started.
Start free research →